priCe n valUe

Arowana can range in price from a few hundred pounds up to in excess of £250,000. The value of the fish is determined by a number of factors:
1) Colour the definition and contrast of the colour increases the value, the more unusual combination and the more striking the colours the greater the value.
2) Depth of colour, the more of the body that is coloured the greater the value.
3) Dimensions, as always the proportions and size of the fish effect the value.
4) Blemishes, sunburn, marks, cuts, bites etc reduce the price of the fish.
5) Uniqueness, this takes many forms, if it is through deformity but a completely unique event, the price of the fish can be hugely elevated. Missing tail sections or deformed jaws that occur in a visually appealing way can make the fish very valuable to someone seeking something unusual. If the deformation is irregular it can completely devalue the fish.
6) Personality, due to the uniqueness of each fish and how they interact, their personalities and the connection a potential buyer has with the fish can set the value.
7) Age, although this does not directly effect the price, many of the above cannot be determined until the fish is approaching 24 months old. This means that although juvenile fish are significantly cheaper, they are a gamble as to the older fish you are purchasing. To guarantee elements the fish must be much older, by which time a higher price will be set. (Even with super red fish, one can not necessarily say if it will be red or orange if purchased below 12 inches).